Building the Women@Work Brand — Identity, Books & Product Design
I partnered with Women@Work from the ground up — leading the visual brand across identity, web, and content design, and defining how it looks and feels as it's grown. Women@Work is dedicated to the economic advancement and self-reliance of women and girls around the world, and the brand needed to carry that mission in every touchpoint: bold, feminine, and unmistakably itself.
The identity centers around a confident magenta-and-pink palette — a visual language that carries across the website, social presence, and every physical piece the brand puts into someone's hands.
Client: Women@Work (womenatwork.com)
Role: Visual brand lead
Project: Brand identity, book illustration, and product design
Deliverables: Identity · 2 published books · product line · web and social
Medium: Watercolor illustration and design
Engagement: Ongoing, from launch through growth
Books
I illustrated and designed two Women@Work books: Men@Work: A Career Girl's Guide to Navigating Male Archetypes womenatwork.com/men-at-work Fashion@Work: A Career Girl's Guide to Creating a Personal Brand womenatwork.com/fashion-at-work Both by Christina Van Houten — bringing each book's watercolor cover to life, along with interior illustration throughout.
Product & Accessories
Beyond the books, the brand extended into a full product line — including Women@Work: 52 Weeks of Success & Happiness, a weekly journal built around a "commandments" format that pairs reflective prompts with illustration in the brand's voice — plus planners, notecards, stickers, pens, and gifting pieces.
Ongoing Partnership
This wasn't a one-off project — I've defined and evolved the Women@Work visual identity from launch through its ongoing growth, including contributing to the brand's social content.
Whether you’re planning an event, developing a product, or commissioning original artwork, I’d love to collaborate